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With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today's creators.
Stunning resolution and exquisite bokeh. With significantly evolved AF performance, the FE 70-200mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies.
Designed for creative vloggers who aspire to an artistic look, the ZV-E10 takes care of the nuts and bolts of video production. Create a stunning vlog by taking advantage of interchangeable lenses, the large APS-C sensor, the built-in Directional 3-Capsule Mic and special features designed for vlogging – for a professional-looking vlog without the hassle.
61.0-megapixel1full-frame Exmor R™ CMOS sensor combined with BIONZ X™ imaging engine delivers unprecedented resolution, fine gradation and low noise to open entirely new dimensions of detail just as pro photographers expect. The α7R IV captures the mood of each scene and the texture of aimed subjects.
The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.
This large-aperture ultra-wide-angle prime lens offers G Master quality in an innovative design that is incredibly compact. Advanced technology achieves breathtaking resolution plus exquisite bokeh even at maximum F1.8 aperture. Add fast, precise AF and extraordinary mobility, and you have a lens that can capture fresh views of everyday scenes.
Spectacularly fast, sharp 50 mm at F1.2
Full-frame Cinema Line Camera (Real-time Eye AF & touch tracking, S-Cinetone™, In-body image stabilization with Active Mode, Up to 4K 120p movie recording, ISO expandable to 409600 for low light conditions, with XLR top-handle)
With all-new key devices and technology, the α1 offers high resolution and unprecedented speed combined with sensitivity and dynamic range that can bring the creator’s vision to life. All of this is backed up by professional features and workflow that make it possible to deliver stills and movies for a new era of visual communication.
A small, bright 35 for breathtaking images Sony’s most advanced technology is packed into this high-performance E-mount lens, delivering eye-opening G Master resolution and bokeh with extraordinary AF speed and precision. For a large aperture 35mm lens it is remarkably compact, and a great choice for applications where an ideal blend of mobility and...
Full Frame G Lens for pro moviemaking This lens boasts a precision optical design that supports 4K as well as upcoming high-resolution formats with minimum breathing and image shift. Three control rings offer manual control for demanding large format production, and the first SSM drive in a lens designed for movies contributes to quiet powered zoom.
The Alpha 7C is for creators who demand full-frame quality and performance, but also want a compact lightweight camera they can take anywhere and use for all types of still and video creation. Introducing the world’s smallest and lightest full-frame camera with all the power and performance of a full-frame in a design more akin to APS-C bodies.
For visual trailblazers With extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.
This fast and sharp 12-24mm ultra wide-angle zoom lens is an excellent choice for dynamic landscape and architecture photography. Outstanding mobility and quiet, fast, precise autofocus make it ideal for shooting movies as well as stills.Beautiful background bokeh defocus effects with a large aperture F2.8 that is constant throughout the entire zoom range...
This compact zoom lens can bring out the best in full frame E-mount cameras in a wide range of day-to-day shooting situations. A constant F4 maximum aperture enables consistent exposure settings throughout the 24mm to 70mm zoom range, while ZEISS optics with the acclaimed T* coating deliver outstanding clarity and beautiful rendering. It is dust/moisture...
This lightweight mid-range zoom combines renowned ZEISS optical performance with a constant F4 maximum aperture for consistently fine performance throughout the zoom range. Linear motor drive achieves smooth, quiet operation that, coupled with responsive AF, makes this lens ideal for movies and stills in a wide range of shooting situations. Optical...
This full frame E-mount 16-35mm ZEISS Vario-Tessar zoom offers outstanding performance in a compact, lightweight package. A versatile zoom range coupled with built-in optical image stabilization makes it a great choice for snapshots, indoor scenes, group shots, landscapes, and more.
This compact 12-24mm ultra wide-angle zoom lens features the shortest focal lengths available in any full-frame E-mount lens, with stunning corner-to-corner G Lens resolution at all apertures. It is an excellent choice for dynamic landscape and architecture photography. Outstanding mobility and quiet, fast, precise autofocus make it ideal for shooting...
A 24mm to 240mm 10x zoom range allows this one lens to cover an extensive variety of shooting situations, making it ideal for travel where reducing luggage is a priority, for landscapes, architecture, snapshots, portraits, and much more. Switch between wide angle and telephoto without having to change lenses, so more of those fleeting moments will be...
Full frame 70-200mm G Lens. In addition to an ideal zoom range for nature, sports, and other photography that requires a bit more “reach” that a mid-range zoom provides, this lens offers outstanding corner-to-corner sharpness from 70mm to 200mm in a compact, lightweight unit that is a perfect match for compact full-frame E-mount bodies.
Full-frame 70-300mm E-mount zoom offers outstanding image-wide resolution. It also lets you get close for stunning close-ups and details with 0.9-meter minimum focus. Built-in Optical SteadyShot image stabilisation effectively counters camera shake from close focus to telephoto, while an advanced linear actuator ensures fast, precise autofocus. It is dust...
The first E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: stunning resolution at up to 1:1 magnification plus gorgeous background bokeh when required, even when shooting handheld. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances.
This standard prime lens with a 55mm focal length and large F1.8 maximum aperture offers stunning ZEISS Sonnar contrast and resolution for full-frame E-mount bodies. It can also create gorgeous background bokeh to set off your subject when needed. The big, bright maximum aperture means you can shoot handheld in low-light conditions while still getting...
This high-performance ZEISS® 50mm prime lens features a large F1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce gorgeous bokeh. Other benefits include fast, precise focus and versatile...
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. A minimum focusing distance of 30cm makes it useful for shooting images of flowers and similar subjects as well.
Lightweight ultra-wide lens from Sony. A compact high-resolution 20 mm Ultra-wide prime lens. lightweight design is perfect choice for traveling. stunning corner-to-corner resolution even at wide open aperture F1.8.
Stunning F1.4 resolution in a mobile prime lensUnsparing application of leading-edge technology achieves refined G Master performance with consistently high resolution and soft, natural bokeh even at the widest F1.4 aperture setting. The lens is both compact and the light.It also offers fast, precise AF drive, top-level control and reliability.
An F1.8 135mm prime with superb resolution, bokeh, and AF.A large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8
35 mm full-frame stacked CMOS sensor with integral memory for high speed Reliable AF and high-speed continuous shooting at 20fps with AF/AE tracking Refined operability and connectivity features for professionals
Exquisite detail from 70 to 350 mm Optimized optical and mechanical design offers outstanding super-telephoto zoom performance for APS-C bodies (105–525 mm equiv.). Impressive G Lens quality is maintained throughout the zoom range right out to the image edges. All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical...
Sony’s first 16–55-mm (24–82.5 mm full-frame equiv.) APS-C zoom with a constant F2.8 aperture is remarkably compact while offering performance befitting the G Lens series. A new optical design delivers excellent corner-to-corner resolution, and beautiful bokeh is available when needed. It is compact, lightweight, and ideal for a wide range of subjects.
A full-fledged toolkit for your imagination! The α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilization and stunning image quality, a high-capacity battery and serious 4K HDR (HLG)1 movie shooting.
Perfect for wildlife and more! This 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony's Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too.
Perfection for all. Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
This telephoto prime lens is a superb creative tool that offers outstanding G Master resolution plus innovative optics for magnificent bokeh. It features fast, precise, quiet autofocus, and close-up capability up to 0.25x magnification. Built-in Optical image stabilization minimizes blur that can occur during low light or macro shooting.
Speedy, reliable autofocus Real-time Eye AF, Real-time Tracking Incredible image quality 4K movies and pro-level features Smart operability
The first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that...
From 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.
G Master performance in a wide-angle F2.8 16–35 mm zoom offers a wealth of opportunity to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner to corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable...