Perfection for all. Everything you need. Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
This mid-range telephoto prime lens is a superb creative tool that offers outstanding G Master resolution plus innovative STF optics for magnificent bokeh. It features fast, precise, quiet DDSSM autofocus, and close-up capability up to 0.25x magnification. Built-in Optical SteadyShot image stabilization minimizes blur that can occur during low light or...
The perfect 85 mm F1.4 portrait lens with outstanding sharpness dissolving to magnificent bokeh.
Top-speed AF meets super zoom range The new RX10 IV is much more than a solid, smart all-in-one compact — it packs enough groundbreaking innovations for even professionals to marvel at, from ultra-fast AF system of its kind, to legendary optics throughout its 25x zoom range, to extraordinarily precise, powerful image processing, and more.
Supply powerful lighting with the compact high-performance HVL-F45RM clip-on flash. Explore freedom of built-in wireless radio control in multi-flash settings and conventional optical wireless communication. Easy operation, excellent reliability, expert results — especially for enthusiasts of compact α E-mount interchangeable-lens cameras.
Compatible with: Sony α9Sony a7R IIISony a7 III
The first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that...
G Master design and technology in a new constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance.
No-compromises design and technology in a new constant F2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.
From 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.
G Master performance in a wide-angle F2.8 16–35 mm zoom offers a wealth of opportunity to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner to corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable...
The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.